Making a travel brochure is a great way to promote your agency and its services. By creating an attractive and informative brochure, you can attract new customers and encourage them to book their next vacation with you.
In this blog post, we’ll show you how to create the perfect travel brochure for your agency. We’ll share tips on layout, design, and content, so you can create a brochure that will wow your customers!
1. Know your audience
The first step to a successful travel brochure is knowingwho you are trying to reach and where they would be most likely to see your brochure. Sponsors of a local Little League team might hand out a brochure at the ballpark, whereas an international resort could distribute its travel brochures at tourist bureaus or print them for distribution on airlines and cruise ships.
2. Make your company brochure pop
Design should catch the readers’ eye immediately upon their perusal of the booklets. Have fun with fonts, colors, and artwork that reflect your company’s personality as well as convey a sense of what you offer.
3. Keep your brochure design fresh
Since everyone seems to have a blog these days, you may want to consider adding a blog or Facebook entry on your agency’s website to give readers an easy way to stay up-to-date. If your brochure includes the latest information about special events, new services, and other newsworthy topics, you’ll encourage people to read it over and over again.
4. Add value to your online brochure
A travel brochure should serve as an informational reference piece that enhances the overall travel experience for potential guests. Try to make a brochure that adds value like points discount codes to restaurants and stores.
5. Create a call to action
If you’ve made it this far into the article then I need not explain what exactly a call-to-action is or why they are necessary for brochures or any other promotional materials. But I will say that it is not enough to simply end the brochure with a call-to-action (although that helps); you need to ensure that your call-to-action is something people would actually want to take advantage of.
6. Check your digital brochure for spelling and grammar errors
This may sound like an obvious step, but spellcheck is only helpful if you are aware of all the words in English! You need to check everything…including company names, email addresses, URLs, etc…
Go over this and let someone with fresh eyes reread everything to make sure all is good.
7. Make it available online
Depending on who your audience is, they may prefer accessing your travel brochure online rather than printing it out. As long as the content makes sense in both print and digital formats, there is no reason why you can’t offer both advertising options to those who may prefer one over the other.
Making your brochure available to people everywhere is a big key for marketing success!
8. Get feedback
Ask for feedback from your employees, peers, and anyone else whose opinion you value to ensure you are on the right track with your travel brochure design. Constructive criticism is the foundation where you can start perfecting your marketing materials and business.
6. Don’t forget the details
Beyond the layout and content, don’t forget to include pertinent information such as contact information – including website – and logo, opening times, and prices. And remember that no brochure is complete without a business card tucked inside or attached for easy reference.
No matter how hard you try, there are always going to be people out there who never actually read your travel brochures or visit your agency’s website or social media pages but they’re still interested in receiving up-to-date news about what’s happening with your company.
So why not print some one-page flyers that you can pass out on major holidays when people are thinking about their next vacation? You can also put up flyers in local businesses, restaurants, and other public places that are frequented by your target audience.
8. Don’t be shy!
Don’t forget how useful social media is for promoting your travel agency. Share the information on Twitter, Facebook, LinkedIn, or any other platform you use to communicate with friends and followers.
Social media sites are massive communities where travelers gather to share both photos and experiences of recent vacations so don’t miss out on this opportunity to create brand awareness for your business!
Well, there you go! Your step-by-step guide on how to make the perfect travel brochure. We hope it helps you build a brochure that attracts new customers & encourages them to book their next vacation with your agency. Good luck! If after following these steps your travel brochures are not 100% perfect then follow our guidelines for making an excellent travel brochure.
It’s tough to get everything right sometimes, but why not make it easier and just try Venngage! The much talked about brochure and flyer maker in the market right now!
How do you feel about this article? Are there any tips you think should be added? What would you do differently in your brochure design? Please let us know in the comments below!