Have you heard of Madlug? No, I hadn’t either, until now.
“It was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘Buy one Give one’ approach: with every bag you purchase, one will be given to a child in care.”
I know makes you want to jump online and buy a bag doesn’t it? What a great business venture to set up and to better the world a little more for those in care. I was heart broken to read the reality of over 90,000 children are in care in just the UK and Ireland. That’s a child entering the UK system about every 15 minutes. WOW!
Why buy a Madlug bag?
Most importantly, you’re helping children in care. The bag itself is unbranded. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
It’s stylish with vibrant color combinations to suit everyone’s taste. I already want one for myself too.
The design is simple and useful as you can really pack a lot in but it’s lightweight. Perfect for traveling, days out with the kids, school bags, and more. We recently put them to a hardcore test on holiday with my three kids. Using them to lug pool stuff, beach stuff, airplane entertainment, extra clothes, days out, and play time.
It’s brilliant and worth every penny. The cost of every bag covers: a free bag for a child in care and the item you buy. They worked with Care experienced young people, Health Trusts and the Local Authorities to develop a giving bag that is centred around the needs of children in care.
Makes me want to buy a few bags a year doesn’t it?
I love supporting and working with brands that are about using their businesses for a good cause. We have work with other brands like Cuddle + Kind dolls that also help children for every purchase made.
Next time you are shopping for bags, toys or whatever it is for your own children try to research those brands and companies that are giving back to communities or linked to good causes and charities before you purchase. It’s a win-win for everyone.
*I was not paid for this post, I truly believe all companies should be affiliated with charities, good causes, giving back to communities and helping our world be a better place.