One of the most important things you should do when designing and making your website is to make it as user-friendly as possible. If you can do this, it will be much easier to get people to buy from you or use your services. It will also help you beat out the competition.
The problem is that many business owners don’t know what it takes to have a website that is user-friendly, and they might not even think about it when they design or have a website designed. This can be a problem, and depending on how hard the website is to use, it can slow or even stop business. If this sounds like you and you want to make sure your website is easy for customers to use but don’t know where to start, read on for some helpful tip that will help grow your business.
Be Clear About What You Do
Having a website that isn’t clear and doesn’t explain what you do will never help you turn people who visit your site into customers. You have about 15 seconds to explain your business to anyone who visits your website, so it has to be clear and to the point, and if possible, it should be right on the homepage (without making the website too cluttered, which can be off-putting). If the potential customer’s needs aren’t met in the first 15 seconds and they aren’t sure if your business is the one they want, they will go somewhere else, and you will have lost a sale.
So, it’s very important to show your USP (unique selling proposition) as soon as someone visits your website, and definitely within the first 10 seconds. Your unique selling proposition (USP) is a message that describes what you do and what problems you can solve. It could also show what makes you different from your rivals. This is a key part of your business, so you should think about it carefully and write it well.
It’s great to have a lot of information on your website about your business, yourself, and your team, but it might not be enough. Some people will visit your website not to learn more about what you do but to find out how to get in touch with you. For a website to be customer-friendly, the contact page needs to be easy to find and use, and it needs to have all the information someone might need.
Not only will it help your customers and, by extension, you if this information is easy to find, but it will also help build trust. Imagine if you were looking for contact information on a website and couldn’t find anything that would help you. It would seem very strange, and you might worry that the business you were thinking about using was hiding something if they “refused” to show any contact information. For example, it could be a scam.
If you don’t want your personal phone number on your website, you can buy a new one just for your business. You can send this to your cell phone so you can still talk to your customers, but they won’t know your personal number. Alternatively, you could install a chat feature so customers’ questions can be answered without them having to get in touch with you directly. Learn more about how to add live chat software here.
Make The Choices Simple Ones
Hick’s Law says that the more options someone has, the longer it will take them to decide. It makes sense. If there are only two options, figuring out which one to choose is easier and takes less time and effort than if there are five or more.
The problem is that the longer someone has to think about what to do on your website, the less likely it is that they will actually buy something. They should be able to go to your site, see a few options, and buy what they want (or get in touch to find out more in some cases). If they have too many options, they might feel confused, run out of time, or just not be able to choose. When this happens, they won’t buy anything from your site and will leave. Everyone will be upset about this.
So, the tip is to make the options easy and few. This won’t disappoint your customers; instead, it will help them buy from you and make you successful. The key is to make sure that the choices aren’t too similar to each other. If they are, then it will still be hard to choose.
Show What You Know
Customers want to be able to trust the website they are buying from. They like to have enough information to be sure they are making the right choice. They like to buy from experts so that if there is a problem or they have a question, they can ask and be sure to get the right answer.
Having a blog, a link to a vlog (video blog), a section with frequently asked questions, or something similar on your website will help show that you know what you’re talking about and are an expert when it comes to selling your products and services. People will trust you if you can show that you have a lot of qualifications in the field you work in, that you know how to set up a certain piece of equipment, or that you have worked in a certain field for a long time and know a lot about it. This trust is very important if you want your business to grow, and it can also help your bottom line.
If you don’t think you have the skills or time to write a blog, there are other ways to show what you know. You might:
- Write an eBook and sell it on your site
- Offer free downloads
- Have a chat facility
- Use your social media accounts to answer questions and engage with your customers
- Give talks and workshops
Simplify Your Menus
It’s important to have a website and put enough information on it to keep customers up to date, but it’s also important to make the website easy to use. People don’t want to go to your site and have to think too hard about where different pages are or how to check out if they want to buy something. When there are lots of other sites nearby that are easy to use, people will go to those instead.
Make sure the menu options are easy to understand and that there aren’t too many of them. You can add sub-menus if that will help keep your website clean and uncluttered, but make sure the main menu only has a few options. If your website is easy to use, your potential customers will be happy, and they will be more likely to come back again and again.
Include A Call To Action
It’s easy to make a call to action (CTA). It will tell customers to take the next step by clicking on a few words, a button, or a link. People who look at a website might need a little push to get in touch, buy something, or do whatever you want them to do as a business owner. Telling them what they need to do next is all it takes. Even though it might not seem important, having a clear call to action (CTA) on your website can really help boost sales.
If you want to write a good CTA, start with a commanding verb like “buy,” “order,” “download,” or “click.”
Include Your Social Media Icons
If a business wants to be successful now and in the future, it needs to have a strong presence on social media. If you have active social media accounts, you can get more people to follow you by putting links to them on your website. Your website visitors will love being able to talk to you in this less formal setting, and you can use your social channels to keep them up to date on sales, new products, and more.
Accept Online Orders
Online shopping is now a normal part of life. People don’t like being limited by store hours or location, and they don’t want to have to go somewhere or call someone to place an order. Make it so people can easily place an order right on your site. This lets your customers do business whenever and wherever they want. It also adds the World Wide Web to your list of possible clients.
Listen To Your Users
Ask the people who visit your page often what they’d like to see on it. Getting feedback from the people you want to reach will help you find things you might not have thought of on your own. People who use a website usually know exactly what they don’t like about it. It’s up to you to take those comments and turn them into good things by fixing the things people don’t like.
When you design and write your site with the user in mind, it will automatically be easier to use.
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